Skechers signs British musician Myleene Klass as new ambassador

Musician, presenter and entrepreneur Myleene Klass has been signed on as ambassador for the Skechers’ footwear and apparel offering across the UK and Ireland. Kicking off this month, Klass’ inaugural Skechers campaign will launch the star’s long-term partnership with the global lifestyle brand, which has evolved into a comfort technology company.

“Skechers has been part of my family’s wardrobe for years. As a busy working mum, I’m always on the go, so comfort is extremely important along with having an effortless look day to day. I love how it caters to everyone’s style—including my own,” said Klass.

“Myleene has captivated fans across the UK and Ireland with her many talents. As a musician, TV and radio presenter, and entrepreneur, she shines in everything she does—and she’s sure to inspire consumers as the face of our latest offering,” said Peter Youell, MD for Skechers in the UK and Ireland. “We have established stores across Great Britain and Ireland, where we see many opportunities for growth—and now with Jamie Redknapp for men and Myleene for women, we’re fully bringing this US-based brand to life in the UK and Ireland and tailoring our global vision to connect with locals everywhere.”

Starting off as a jobbing musician and finding fame with pop group Hear’Say in 2001, she released her debut solo album Moving On a couple of years later. She's hosted a variety of major TV programme and has also been the face of charity organisations and campaigns, the company said in a media release.

She joins a team of Skechers ambassadors that includes music icons Ava Max, Chesca and Willie Nelson; TV personalities Joanna Krupa, Brooke Burke and Amanda Kloots; Dodgers pitcher Clayton Kershaw; and a slate of retired sports stars such as football players Jamie Redknapp and Michael Ballack, American football player and broadcaster Tony Romo and boxer Sugar Ray Leonard, among others.