Simply Be enters rental via Hirestreet

By

Nigel TAYLOR

Published
Aug 23, 2022

Plus-size womenswear e-tailer Simply Be has become the latest fashion brand to join the rental market, linking up with the Hirestreet platform for the new service.

N Brown Group’s first clothing rental edit comprises 23 pieces including some of the retailer’s bestselling own-label occasionwear from the current season, together with a bridal dress currently retailing at £220.

Available in sizes raging 10 to 32, shoppers will be able to rent items from £14 for a four-day period. The items all benefit from Simply Be’s fit focus and flattering detailing, such as shirring and stretch lace material.

N Brown called the rental edit “another important milestone” in its wider sustainability strategy called ‘Sustain’.

Part of that strategy includes the goals to achieve net zero emissions by 2040 and for all brand products to be “responsibly sourced” by 2030.

Angela Gaskell, N Brown sourcing, sustainability, quality and fit director, said: “We want to move away from the make-use-dispose culture of the fashion industry and embrace circularity, where products are made sustainably, used for a longer time, and then re-used or recycled.”

She said the group knows its customers “want to be more circular, which is why partnering with Hirestreet is a really exciting step forward”.

Hirestreet CEO Isabella West added: “Simply Be are experts in creating clothing that makes women feel amazing. Their focus on flattering design and the exceptional work they have done on fit makes them the perfect rental partner.”