ShowroomPrivé formally announces its future Stock Exchange flotation

By

Matthieu Guinebault

Published
Sep 8, 2015

Confirming the rumours reported by FashionMag.com in the spring, the event sales portal has organised a press conference on Wednesday 9th September to reveal the structure of its flotation project.
 

Last spring, the French company launched a business incubator dedicated to start-ups offering innovation ideas targeted to the fashion industry. The incubator, called Look Forward, should also be at the core of an event planned for January 2016 which, in the form of a contemporary art exhibition, will unveil a series of innovations dedicated to fashion.
 
Fashion currently represents 65% of ShowroomPrivé's sales, and the company recently took a significant step in this direction by launching its own collections. The first one will be introduced in October, under the #CollectionIRL brand, soon to be joined by its Party, Maternity and Sport counterparts.

Last March, ShowroomPrivé sold 10% of its stock to about ten private investors, syndicated by Deutsche Bank Private Health Management. The founders remain majority shareholders.
 
Last year, ShowroomPrivé generated €480 million in revenue. A 40% increase on the year before, chiefly brought about by the mobile channel, which now accounts for 65% of the portal's traffic. Powered by a staff of 700, the company is active in nine countries and features an international English portal too.