94
Fashion Jobs
CHANEL
Senior Business Finance Manager
Permanent · HO CHI MINH CITY
CHANEL
Finance Manager
Permanent · HO CHI MINH CITY
JCPENNEY
Quality Engineer
Permanent · HO CHI MINH CITY
JCPENNEY
Quality Engineer
Permanent · HO CHI MINH CITY
ADIDAS
Manager, Quality Product Integrity
Permanent · HO CHI MINH CITY
TAPESTRY
Manager, Manufacturing Engineer
Permanent · HO CHI MINH CITY
SPECIALIZED
Painting Quality Engineer - Bình Dương, Vietnam
Permanent ·
PUMA
Senior Executive Origin Logistics
Permanent · HO CHI MINH CITY
PUMA
Senior Manager/Manager, Finance
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Corporate Affairs & Reputation Manager - Corporate Affairs & Engagement
Permanent · HO CHI MINH CITY
PROCTER&GAMBLE
Plant IT Operations Specialist
Permanent · BẾN CÁT
PROCTER&GAMBLE
Medical Leader
Permanent · BẾN CÁT
PROCTER&GAMBLE
Sales Manager
Permanent · HO CHI MINH CITY
PROCTER&GAMBLE
Senior Key Account Manager
Permanent · HO CHI MINH CITY
PUMA
Senior Executive, Finance
Permanent · HO CHI MINH CITY
PUMA
Key Account Manager, Marketplace E-Com
Permanent · HO CHI MINH CITY
ON RUNNING
Head of Footwear Sourcing
Permanent · HO CHI MINH CITY
ADIDAS
Director, Manufacturing Innovation - Advanced Materials
Permanent · HO CHI MINH CITY
ON RUNNING
Head of Development & Engineering
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Key Account Executive - l’Oréal Dermatological Beauty
Permanent · HO CHI MINH CITY
HENKEL
Safety, Health & Environment Network Head SEA
Permanent · BIEN HOA
COLUMBIA
Senior Corporate Responsibility Specialist
Permanent · HO CHI MINH CITY
Translated by
Roberta HERRERA
Published
Feb 15, 2022
Reading time
2 minutes
Download
Download the article
Print
Text size

Sergio Ramos is Mizuno’s new ambassador

Translated by
Roberta HERRERA
Published
Feb 15, 2022

The Japanese sporting goods brand collaborates with the Paris Saint-Germain defender. Sergio Ramos is officially Mizuno’s newest ambassador, a partnership through which the former Real Madrid player will wear and promote the company's products. 


The Morelia Neo III β Japan cleats are on sale on the brand's website for the price of €300 - Mizuno



The Andalusian will wear the Morelia Neo III β Japan soccer boots on the field. Inspired by the Japanese "Kaizen" concept (or drive for continuous improvement), the pair is a redesigned version of the Morelia Neo model launched in 2011, which itself was a modern interpretation of their iconic Morelia sneaker created in 1985. Manufactured in Japan and made with premium kangaroo leather and synthetic mesh upper, the shoes are now available on Mizuno's website for a price of €300. The athlete will also wear the brand's main footwear and apparel products.

"I am proud to be the new ambassador of Mizuno, a Japanese sports brand with such a rich history in soccer," said the Spanish athlete, mentioning how he would wear the shoes in his childhood. "When I recently tried on my new Mizuno shoes, they instantly reminded me of my youth. They are simply quality, in terms of feel, lightness and fit," said the PSG player, who will face Real Madrid in the Champions League round of 16 on Tuesday, February 15.

Mitsuhiro Okamoto, President of Mizuno EMEA, said: "As a brand, Mizuno's philosophy is to motivate and support athletes in their journey towards their goals, regardless of their level. With Sergio, we have signed a partnership agreement that not only reflects our brand values, but also helps to encourage everyone to excel in their sport.”


Mizuno



Ramos is no stranger to collaborations with brands, both individually and as a team. Recently, his current team joined forces with the LVMH group's luxury brand Dior. As a result of this partnership, Kim Jones designed PSG's off-field uniforms, while on the field all the players wear kits from Jordan, the brand controlled by the Nike group. 

Similarly, it is not the first time that the Japanese firm has signed a footballer as an ambassador. In 2018, it announced its collaboration with fellow Spaniard Fernando Torres, now retired but who at the time was competing in the Japanese league with the Sagan Tosu club. 

Founded in 1906 by Rihachi Mizuno, the sportswear brand is a leader in the Japanese market and is present in more than 60 countries around the world. Headquartered in Osaka, the company saw sales increase by 1% in the first nine months of its current financial year, between April and December 2020, to 124.9 billion yen (€949 million). Sales were particularly boosted by its golf products. 

Copyright © 2024 FashionNetwork.com All rights reserved.