Sephora names Coty alum Sylvie Moreau as president in Europe and Middle East

By

Sarah Ahssen

Published
Jul 17, 2021

LVMH-owned beauty retailer Sephora has appointed Sylvie Moreau to the role of president for Europe and the Middle East (EME). Moreau, who will report to Sephora CEO and president Martin Brok, succeeds Guillaume Motte, who was named as deputy CEO of Fashion Group, the LVMH division that brings together brands including Celine, Givenchy, Loewe and Patou, in April of this year. 

Previously, Moreau served as president of American cosmetics conglomerate Coty's professional beauty division. Based in Geneva, Switzerland, she headed up a portfolio that notably included the likes of Wella and O.P.I, a business that investment fund KKR bought a majority stake in around a year ago. 

Prior to this, the executive worked at Procter & Gamble for 22 years, occupying a range of different roles and functions in Europe. From 2015 o to 2016, she also led haircare brand Wella, which was subsequently acquired by Coty. 

"EME is Sephora’s home region, a region with still major growth potential, and a strong ability to innovate and drive change. I very much look forward to working with Sylvie as Sephora continues its journey to reimagine the future of beauty across Europe and the world," said Brok on Sephora's LinkedIn account. 

Sephora, which has some 2,600 points of sale in 35 countries, recently signed off on a partnership with Zalando in order to collaborate with the German platform. 

Sephora is part of the Selective Retailing division at LVMH, which experienced a decline of 28.5% in annual sales of 10.1 billion euros in fiscal 2020. The Covid-19 pandemic ultimately led the company to report a full-year loss of 203 millions euros, compared to income of 1.3 billion euros in the previous year.