Sephora finalizes acquisition of Feelunique

By

Sarah Ahssen

Published
Sep 29, 2021

LVMH-owned cosmetics retailer Sephora has finalized its acquisition of Feelunique, a major UK-based beauty e-tailer. The transaction, the price of which has not been disclosed, concluded after receiving the approval of the relevant competition regulators, as well as that of Palamon Capital Partners and other shareholders. 

"Feelunique is known for the exceptional quality of their customer experience, their e-commerce expertise and their deep understanding of UK consumers. We are excited to learn from each other and write a new chapter together," said Sephora CEO Martin Brok in a statement. 

In July, Brok highlighted that the acquisition also represents a first step towards establishing a presence for Sephora in the UK, where the retailer, which currently boasts 2,600 locations in 35 countries, still does not operate a single store. 

Founded in 2005, Feelunique offers its 1.3 million active users more than 35,000 beauty products and fragrances from 800 brands, which range from established independent labels to emerging businesses and niche brands.

According to commentators, Feelunique's acquisition by Sephora valued the British company at £132 million (152.8 million euros).