Selfridges' new gender-neutral space opens

By

Cajsa Lykke Carlson

Published
Mar 17, 2015

Selfridges "Agender" space has now opened over three floors at its Oxford Street store. The space moves "away from the tradition of a societal - and sartorial - binary gender definition," the retailer says, and was designed by Faye Toogood.

The retailer has also launched its Agender edit online, and gender-neutral spaces will open in its stores in Manchester and Birmingham. A new video, featuring an exclusive song by Neneh Cherry and Devonté Hynes, showcases the brands included in Agender, such as Nicopanda, V Files, Yang Li x Genesis P-Orridge, Bodymap and Rad Hourani.

"The film is an evolving journey through a subtle push and pull between masculinity and femininity, captured entirely in one unbroken shot, utilising in-camera camera effects in a world populated by out-scaled physical props inspired by Faye Toogood's in store realisation of Agender," says director Kathryn Ferguson. "This film has come at a time when important conversations about gender fluidity and non-binary ways of being are finally getting a lot of attention."

This also marks the UK exclusive launch for Nicopanda.