Scünci launches line of hair accessories with influencer Julie Sariñana

By

Gabriella Lacombe

Published
Oct 16, 2018

Conair subsidiary and hair accessories brand Scünci has launched a collaborative collection of hair accessories with fashion and lifestyle influencer, Julie Sariñana, of Sincerely Jules.

The brand said the 40 piece collection "combines Sariñana's laid back, California style with Scünci's expertise for an assortment of faux leather and velvet scrunchies in hues of burgundy, pink, and black; metallic and rhinestone studded clips and barrettes; brass and glittered pins; and headbands made of silks, velvets and metals." Prices range from $4 to $10.

The hair accessories are inspired by the handmade pieces Sariñana's mother made during the influencer's childhood, and many of the items draw on her memories of her youth and Mexican heritage.

On her Sincerely Jules blog, the influencer posts fashion advice, travel tips and product recommendations. Having previously partnered with brands like Reebok, Guess and Michael Kors, her Scünci line marks one of Sariñana's most accessible collaborations.

 "As a brand, we are continuously looking for ways to evolve our product, so we are thrilled to partner with Sincerely Jules to bring our customer a collection that inspires her to always feel her best," said Ellen Slicklen, Vice President of Marketing at Scünci. "Julie brings her sense of easy-going style, to a functional assortment of styles that can be worn every day and to complete any look." 

As part of this collaboration, Sariñana will post tutorial videos and styling tips on her social channels to show how using the hair accessories can transform any look. The influencer boasts five million followers on Instagram. 

The Sincerely Jules for Scünci collection will be available at Target stores and Target.com.