Scoop launches tarot-based theme and creative campaign for next edition

By

Sandra Halliday

Published
Nov 10, 2022

Hyve Group’s premium womenswear tradeshow Scoop has unveiled a new creative campaign and theme ahead of its next show that sees it returning to the Saatchi Gallery in Chelsea from 29-31 January 2023.

For the AW23 edition, it takes inspiration from the world of tarot cards with the show intended to be “an exploration of the endless journey of tarot cards, representing power and love, success and achievements and the opportunity for change and new beginnings”.

Embracing tarot as a medium for storytelling, “Scoop explores the fantasy and symbolism evoked by beautiful fashion,” the organisers said. 

The company has created imagery inspired by the theatrical and spiritual side of the tarot and this will be seen within the show as well as on the website.

The visual focuses on four figures: the Empress representing business success and positive opportunities; The World a symbol of success and achievement; The Lovers symbolising the power of passion and love; and The Magician portraying change and new beginnings.