Schuh partners with Klarna to drive online growth

By

Barbara Santamaria

Published
Feb 9, 2017

One of the UK’s biggest footwear retailers has partnered with payments provider Klarna to give online buyers the option to pay for items after delivery.

When checking out online, Schuh customers will now be able to benefit from Klarna's checkout solution to buy products by simply entering their email and delivery address, rather than having to provide complicated log-in information and credit or debit card details.

Customers will have the option to use Klarna's pay after delivery solution to pay for their products after they have been delivered, and they can then go back and enter their payment details when convenient.

"With more customers shopping on mobile than ever before, making the payments process as painless and easy as possible continues to be a priority,” said Sean McKee, Director of Ecommerce and Customer Experience at Schuh.

The Scottish retailer carried out a test comparing Klarna’s technology with the traditional checkout, and found that sales doubled when offering Klarna’s solution.

"Long and complex checkout processes are frustrating for the consumer, and are one of the main reasons behind dropped baskets at checkout. But by making the online payments process simple, smooth and safe for the consumer, retailers can benefit from increased loyalty and sales", said Klarna general manager for the UK Luke Griffiths.

The company’s payment solution has been adopted by retail giants Lyst and Arcadia, as well as 65,000 other merchants in Europe and North America.