Joe's Jeans has announced that it has called on Portuguese model Sara Sampaio to be the brand's new ambassador. The 27-year old supermodel will feature in the premium denim producer's 2018 fall campaign.

With the end of the vacation season, new collaborations are being announced. Ready-to-wear brand Joe's Jeans has called on the world-renowned top model Sara Sampaio to represent its collection for the fall of 2018. The brunette follows in the footsteps of Taylor Hill and Bella Hadid, two previous ambassadors for the brand.

Photographer Mike Rosenthal has been tasked to shoot the campaign for Joe's Jeans in Los Angeles. An initial image shows Sara Sampaio sitting on the floor, wearing the brand's premium jeans and a white tank top. A denim jacket has been placed on a vintage couch behind her.

A well known "Angel" for the lingerie brand Victoria's Secret, Sara Sampaio frequently appears in advertising campaigns and occasionally takes to the runway for leading brands. She recently strode down the catwalk for the 2019 Moschino resort collection, and she is also the face of "Si", the fragrance by Giorgio Armani.