Rihanna reveals five Savage X Fenty store locations for U.S. in 2022
Global superstar Rihanna revealed on Friday location details for five upcoming Savage X Fenty store openings in 2022, as the inclusive lingerie brand looks to make its physical store debut across key U.S. cities.
"2022, we coming in HOT! We bout (sic) to bring you a whole new #SavageXFenty experience with the launch of our brick-and-mortar retail stores!" said the singer and entrepreneur, via an Instagram post on her personal account on January 7.
"Can't believe it's actually that time, and I can't wait for you to have this experience irl (in real life)... Our very first locations: Las Vegas, Los Angeles, Houston, Philadelphia, and Washington D.C. Watch the @savagexfenty feed for details," Rihanna continued in a post to her fans.
The social media announcement was made with an image of a neon-lit store facade with pops of colour and plant monikers, and lingerie-clad mannequins in a window wearing Savage X Fenty.
The store reveals come three months after Savage X Fenty's co-president and chief merchandising and design officer, Christiane Pendarvis, featured on Bloomberg's "Black in Focus", where she explained that brick-and-mortar is a key area of focus in the company’s strategy moving forward, with plans to open standalone stores in the U.S., followed by Europe.
With Las Vegas, Los Angeles, Houston, Philadelphia, and Washington D.C. stores now confirmed, exact store locations and launch dates are still yet to be disclosed.
Rihanna founded Savage X Fenty in 2018, as an inclusive lingerie brand for all body types, with sizes ranging from XS to 4XL. In addition to Savage X Fenty, Rihanna also launched cosmetics brand, Fenty Beauty, in 2017 and Fenty Skin, an inclusive skincare offering, in July, 2020.
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