86
Fashion Jobs
SHISEIDO
K-Key Account Lead
Permanent · HO CHI MINH CITY
ADIDAS
Senior Director Product Creation Ftw
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Corporate Affairs & Reputation Manager - Corporate Affairs & Engagement
Permanent · HO CHI MINH CITY
JO MALONE LONDON
Education Manager, Jml/lm
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Senior HR Operations Executive/ Assistant Manager
Permanent · HO CHI MINH CITY
ADIDAS
Key Account Manager (Franchise)
Permanent · HO CHI MINH CITY
ADIDAS
Senior Manager, Commercial, Adigolf, Vietnam 1
Permanent · HO CHI MINH CITY
ADIDAS
Key Account Manager 1 (Franchise)
Permanent · HO CHI MINH CITY
COLUMBIA
lo Costing & Engineering Manager
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Category Manager - Cpd
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Business Planning Manager - Cpd
Permanent · HO CHI MINH CITY
ADIDAS
Senior Manager Product Creation (Sportwear)
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Product Manager - Shu Uemura
Permanent · HO CHI MINH CITY
ADIDAS
Manager, Quality Product Integrity
Permanent · HO CHI MINH CITY
TAPESTRY
Manager, Manufacturing Engineer
Permanent · HO CHI MINH CITY
SPECIALIZED
Painting Quality Engineer - Bình Dương, Vietnam
Permanent ·
ON RUNNING
Social Compliance Specialist - Hcm Based
Permanent · HO CHI MINH CITY
ADIDAS
Senior Manager, Sourcing Operations
Permanent · HO CHI MINH CITY
WILLIAMS SONOMA
Wood Sustainability Specialist - (Global)
Permanent · THUẬN AN
PUMA
Manager Quality Apparel & Accessories
Permanent · HO CHI MINH CITY
PUMA
Senior Executive, Finance
Permanent · HO CHI MINH CITY
PUMA
Head of Quality Footwear
Permanent · HO CHI MINH CITY
Published
May 7, 2021
Download
Download the article
Print
Text size

Retailer says UK lipstick sales boom as lockdown is eased

Published
May 7, 2021

It’s been a tough year for make-up sales, and lipstick in particular, as lockdowns and mask-wearing have pushed this former must-have item much lower on consumers’ priority lists. But the easing of lockdowns in the UK appears to have unleashed huge pent-up demand with e-tailer Escentual.com saying sales have surged 85% in the past few weeks to the point that the product category is now at “pre-pandemic levels”.


YSL Beauty



The company said that as well as general lockdown easing, sales have been boosted by the revival of celebrity activity, in particular the Oscars. Celebrities such as Amanda Seyfried and Vanessa Kirby focused on bold lipstick shades for the event with the former choosing an intense purple (Purple Temptation) by Lancôme and the latter a deep red by Gucci.

Escentual’s Communications and Campaigns Manager Chelsey Edmunds said the announcement of the path out of lockdown was the initial spur for rising make-up interest with sales having “exploded” since then.

And she added that within the 85% sales rise, it’s the “luxury cosmetics brands and bold colours that have been selling the best. Clearly after the year of Groundhog Day and staying in, women are ready to get out there and want to look their very best.”

She also said that as well as the brands worn by Seyfried and Kirby, other strong-selling prestige brands have included YSL and Givenchy.

Copyright © 2024 FashionNetwork.com All rights reserved.