Reebok partners with SportChek to expand footprint in Canada

By

Jennifer Braun

Published
Mar 10, 2022

Authentic Brands Group (ABG) announced on Wednesday a new and expanded partnership with SportChek, a leading Canadian multichannel retailer, for the Reebok brand. 

As part of the agreement, as of this Fall, SportChek will carry Reebok apparel and footwear for men, women and kids across 300 of its corporate-owned stores, including both its SportChek and Sports Experts banners, and complementary e-commerce websites. 

“We are thrilled to expand Reebok’s footprint at SportChek,” said Nick Woodhouse, president and CMO at ABG.

“As a native Canadian I am personally acquainted with Canada’s vast retail landscape, and there is no question that SportChek is the quintessential destination in the region for consumers seeking active and lifestyle brands. This partnership further cements Reebok’s presence in this very important and active market.” 

The strategic partnership between ABG and SportChek is non-exclusive, and Reebok will continue to be sold in various retail locations across Canada.

“SportChek is proud to partner with ABG and expand its role as a key retail destination in Canada for Reebok,” added Stephen Brinkley, president of SportChek. “Reebok provides an incredible product assortment and brand value to our customers, and we look forward to partnering with RDG on an enhanced Reebok offering of high quality and modern styles.”

Earlier this month, Adidas completed the sale of Reebok to ABG for €2.1 billion. 

Most recently, ABG entrusted Reebok's European business to New Guards Group, an Italian fashion group owned by Farfetch since 2019. In December, it also announced an agreement with the JD group to distribute the brand in its 2,850 European stores.