86
Fashion Jobs
SHISEIDO
K-Key Account Lead
Permanent · HO CHI MINH CITY
ADIDAS
Senior Director Product Creation Ftw
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Corporate Affairs & Reputation Manager - Corporate Affairs & Engagement
Permanent · HO CHI MINH CITY
JO MALONE LONDON
Education Manager, Jml/lm
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Senior HR Operations Executive/ Assistant Manager
Permanent · HO CHI MINH CITY
ADIDAS
Key Account Manager (Franchise)
Permanent · HO CHI MINH CITY
ADIDAS
Senior Manager, Commercial, Adigolf, Vietnam 1
Permanent · HO CHI MINH CITY
ADIDAS
Key Account Manager 1 (Franchise)
Permanent · HO CHI MINH CITY
COLUMBIA
lo Costing & Engineering Manager
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Category Manager - Cpd
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Business Planning Manager - Cpd
Permanent · HO CHI MINH CITY
ADIDAS
Senior Manager Product Creation (Sportwear)
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Product Manager - Shu Uemura
Permanent · HO CHI MINH CITY
ADIDAS
Manager, Quality Product Integrity
Permanent · HO CHI MINH CITY
TAPESTRY
Manager, Manufacturing Engineer
Permanent · HO CHI MINH CITY
SPECIALIZED
Painting Quality Engineer - Bình Dương, Vietnam
Permanent ·
ON RUNNING
Social Compliance Specialist - Hcm Based
Permanent · HO CHI MINH CITY
ADIDAS
Senior Manager, Sourcing Operations
Permanent · HO CHI MINH CITY
WILLIAMS SONOMA
Wood Sustainability Specialist - (Global)
Permanent · THUẬN AN
PUMA
Manager Quality Apparel & Accessories
Permanent · HO CHI MINH CITY
PUMA
Senior Executive, Finance
Permanent · HO CHI MINH CITY
PUMA
Head of Quality Footwear
Permanent · HO CHI MINH CITY
Published
May 25, 2009
Download
Download the article
Print
Text size

Record label Def Adidas Originals0 celebrates 25 years with Adidas Originals

Published
May 25, 2009

“My Adidas”, so went the lyrics by Run DMC in 1986. “Homeboy, got 50 pair. Got blue and black cos I like to chill, and yellow and green when it’s time to get ill”, proclaimed the emblematic rap group. More than a panegyric, it was a merchandising feat which allowed Adidas to become one of the pioneers of product placement, but also to become a symbol of hip-hop culture. There is nothing surprising therefore that for its 25th birthday, the New York hip-hop label Def Jam Recordings is teaming up with Adidas and co-signing a line of trainers.


Method Man and Redman, two rappers signed to Def Jam Recordings, which will be collaborating with Adidas Originals

A collection for the coming Autumn and Winter season is planned, which will consist of shoes and clothing such as: t-shirts, tracksuits printed with the label’s logo and a graphic of DJ and turntable. Artists who are signed to Def Jam, like Method Man or Ghostface Killah, have also put their names on original models.

Furthermore, Russell Simmons, who co-founded Def Jam Recordings in 1984, is none other than the brother of Rev Run, founding member of Run DMC. With this partnership which unites Adidas and the hip-hop label events have come full-circle.

By Jonathan Fulwell (Source: Sarah Ahssen)

Copyright © 2024 FashionNetwork.com All rights reserved.