Ragged Priest opens Seven Dials flagship

By

Nigel TAYLOR

Published
Sep 1, 2022

Fashion retailer The Ragged Priest has opened a flagship store in Seven Dials area in London’s Covent Garden. The Neal Street location is set out over two floors spanning 975 sq ft, becoming the brand’s largest location to date.

Landlord Shaftesbury said the revitalised space has been designed using salvaged and recycled materials, including a 200-year-old church floor and reimagined Eko-ply fixtures made from recycled plastic.

With its beginnings set in customised denim, The Ragged Priest store incorporates a dedicated denim floor, providing its signature selection of clothing with “rip and repair details and bold directional prints”. 

Alongside signature Cult Classic denim, the store also showcases The Ragged Priest’s trademark grunge-inspired men’s and women’s apparel and accessories collections.

James Cutmore, The Ragged Priest founder and CEO, said: “The opening of our new Seven Dials flagship store is a pivotal moment for us. As champions of subculture and self-expression, sustaining a foothold in vibrant, central London is crucial, and Seven Dials provides the ideal location from which to deliver our statement offering to both new and returning customers. The new bigger, brighter store includes a dedicated denim design floor unique to The Ragged Priest. It provides a one-of-a-kind experience in a one-of-a-kind destination.”

Samantha Bain-Mollison, Retail Director at Shaftesbury, added: “The Ragged Priest is a great independent brand to have joined Seven Dials and is credit to the authentic and eclectic style found throughout the destination. Their selection of Neal Street as a flagship location is preceded by similar decisions from other unique retailers such as Lids, Route One and Good, establishing the community as a premium destination for flagship stores. The opening of The Ragged Priest demonstrates our successful efforts in curating a diverse line-up of brands and we’re delighted to welcome them to Seven Dials.”