×
52
Fashion Jobs
H&M
Security/ Compliance Manager
Permanent · HO CHI MINH CITY
H&M
Area Manager - Vietnam
Permanent ·
L'OREAL GROUP
Key Account Executive - Modern Trade
Permanent · Ho Chi Minh City
PUMA
Assistant Manager Development Fabric Apparel
Permanent · Ho Chi Minh City
L'OREAL GROUP
Online Brand Manager - Vichy & la Roche Posay
Permanent · Ho Chi Minh City
L'OREAL GROUP
Social Manager - Consumer Product Division
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Corporate Social Manager
Permanent · Ho Chi Minh City
PUMA
Assistant Colorist Apparel - Temporary
Fixed-term · Ho Chi Minh City
UNDER ARMOUR
Lead, Lab Manager - Footwear
Permanent · HO CHI MINH CITY
H&M
Nhân Viên tư Vấn Bán Hàng Toàn Thời Gian Khu Vực Crescent Mall
Permanent · HO CHI MINH CITY
H&M
3pl Business Expert - Warehouse Operations
Permanent · BIEN HOA
H&M
Distribution Center Manager
Permanent · BIEN HOA
H&M
Store Department Manager (Quản lý Ngành Hàng Tại Cửa Hàng) - đà Nẵng Based
Permanent ·
H&M
Nhân Viên tư Vấn Bán Hàng Toàn Thời Gian Khu Vực Aeon Mall hà Đông
Permanent · HANOI
H&M
Nhân Viên tư Vấn Bán Hàng Bán Thời Gian Khu Vực Aeon Mall hà Đông
Permanent · HANOI
H&M
Department Manager (Quản lý Ngành Hàng) - Khu Vực Ocean Park Gia Lâm
Permanent · HANOI
H&M
3pl Business Expert - Allocation
Permanent · BIEN HOA
H&M
Nhân Viên tư Vấn Bán Hàng Toàn Thời Gian Khu Vực Vincom Times City
Permanent · HANOI
H&M
Nhân Viên tư Vấn Bán Hàng Bán Thời Gian Tại Vincom Plaza hạ Long
Permanent · HẠ LONG
H&M
Nhân Viên tư Vấn Bán Hàng Bán Thời Gian Khu Vực Times City
Permanent · HANOI
H&M
Visual Merchandiser (Phụ Trách Trưng Bày Làm Việc Tại Cửa Hàng) - hồ Chí Minh Based
Permanent · HO CHI MINH CITY
H&M
Nhân Viên tư Vấn Bán Hàng Khu Vực Royal City - hà Nội (Bán Thời Gian và Toàn Thời Gian)
Permanent · HANOI
Published
Feb 26, 2019
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

QVC UK adds social commerce to reach consumers where they shop now

Published
Feb 26, 2019

Home shopping specialist QVC UK said this week that it’s “introducing social commerce to create a discovery-led shopping experience.”


QVC's UK posts like this will now be shoppable - QVC UK


The multi-platform retailer has partnered with social commerce specialist Curalate and is using its tech to make visual content on social media shoppable.

The company said the move “adds a new dimension to our multichannel retail offering, which is in tune with the way people now shop.” Emma Goble, Content and Social Marketing Senior Manager at the firm, added that it’s “always looking for new ways for our customers to shop with us and [is] keen to use our social posts in a more dynamic way.”

More and more retailers are working to make the most of the huge amount of content they have on social media and to reach out directly to their customers (and prospective customers) where they spend much of their time. In the case of the modern shopper, that time is spent on social media.

In addition to this, the company is enabling consumers to discover products from “intelligent”, shoppable images featured onsite via its #MyQVCFind gallery and also in blogs.

Curalate CEO Apu Gupta said QVC, whose roots are in selling via TV-based shopping channels, “has a unique retail business model and understands the need to bring products to life not just through TV but all forms of digital media. Encouraging more people to engage with its social content will drive sales for QVC UK while providing a pleasurable and meaningful experience for its customers.”

Curalate itself has a strong track record in turning images and videos into shoppable content via social channels, ads and emails with its other clients including Topshop owner Arcadia, Neiman Marcus, Louis Vuitton and J.Crew.

Copyright © 2022 FashionNetwork.com All rights reserved.