Pure London launches new website, campaign creative

By

Sandra Halliday

Published
Apr 29, 2022

Returning fashion trade show Pure London has launched a new campaign creative and website ahead of its comeback event at London’s Olympia on 17-19 July.

The creative is designed to “reflect the show’s vibrancy and confidence”. It includes “colour blocking, static electricity effects, and an electrically charged colour palette of dragon fruit pink, clear day blue, yolk yellow and absinthe green contrasts with striking black and white photographic imagery from historic Pure London catwalk shows”.

And the newly designed, editorial-style website has just launched too.

Event Director Gloria Sandrucci said: “We are so happy to see our new vision for Pure London start to come to life again with the launch of the new website and creative campaign, it is confident and vibrant and indicates a new beginning for the show. 

“For 25 years and 50 shows, Pure London has delivered the biggest audience of buyers to a UK fashion event. We are an international platform for brands, suppliers and designers to showcase their collections to thousands of UK and international retailers and buyers, and we offer so much more than just a trade show.”

The organisers also said that visitors to this summer’s show will discover a new floor-plan edit with destinations for Womenswear, Footwear, Accessories and Pure Jewel, with Design Lab across these destination areas “showing the newest and most innovative collections”. Plus there’s Pure Origin. 

Brands signed up to show their SS23 collections so far include One Hundred Stars, Brodie Cashmere, Onjenu, Lily & Me, My Doris, Meraki Beach, Bl^nk, Jayley, Alpe, Sonatachic, Joko Edu, ArtLove, Vilagallo, Envy Jewellery, ShanShan, Tale The Label, Italian Closet, Asiana, and more.