Puma launches sports-based experience on Roblox

By

Jennifer Braun

Published
May 24, 2022

Puma announced on Monday the launch of a new immersive sports-based experience on Roblox, a leading global metaverse platform.

Dubbed 'Puma and the Land of Games' and created in partnership with Wonder Works studio, the experience gives the global Roblox community access to sports mini games and training activities like lifting weights and track running that highlight what it is like to sign with the Puma brand as an athlete.

In particular, three mini games will launch including 'Endless Runner', where competitors avoid obstacles to try to remain on the track before the ‘beast’ gets them; 'Football Rush' where fans utilize different power ups as they try to score a goal; and 'Dodgeball Showdown', a simulation of the classic playground game.

Via Roblox’s newest Layered Clothing technology, the experience also allows players to customize their characters with hyper-realistic Puma clothing. As they explore the experience, fans will unlock new zones and additional Puma sportswear pieces.

“We’re excited to bring an engaging and fun sports experience to the Roblox community,” said Adam Petrick, Puma’s chief brand officer. “The new 'Layered Clothing' technology allows players to express their creativity and style, enabling our brand to create greater synergies between the physical and digital world.”

Roblox currently counts over 55 million daily users and has partnered with a number of sports and fashion brands on gaming experiences including most recently, global fashion brand Rebecca Minkoff, Alo Yoga and most recently Clarks, to name a few.