×
47
Fashion Jobs
L'OREAL GROUP
Sap Sales Distribution & Business Analyst
Permanent · Ho Chi Minh City
PUMA
Manager Product Line Sportstyle Footwear
Permanent · Ho Chi Minh City
H&M
Area Manager - Vietnam
Permanent ·
L'OREAL GROUP
Key Account Executive - Drugstore Channel
Permanent · Ho Chi Minh City
PHV
Manager, Quality Assurance – Process Engineer
Permanent · Ho Chi Minh City
H&M
Security/ Compliance Manager
Permanent · HO CHI MINH CITY
PHV
Manager, Merchandising
Permanent · Ho Chi Minh City
L'OREAL GROUP
Online Brand Manager - Vichy & la Roche Posay
Permanent · Ho Chi Minh City
L'OREAL GROUP
Social Manager - Consumer Product Division
Permanent · HO CHI MINH CITY
H&M
Store Department Manager (Quản lý Ngành Hàng Tại Cửa Hàng) - đà Nẵng Based
Permanent ·
H&M
Nhân Viên tư Vấn Bán Hàng Toàn Thời Gian Khu Vực Aeon Mall hà Đông
Permanent · HANOI
H&M
Nhân Viên tư Vấn Bán Hàng Bán Thời Gian Khu Vực Aeon Mall hà Đông
Permanent · HANOI
H&M
Department Manager (Quản lý Ngành Hàng) - Khu Vực Ocean Park Gia Lâm
Permanent · HANOI
H&M
Nhân Viên tư Vấn Bán Hàng Toàn Thời Gian Khu Vực Vincom Times City
Permanent · HANOI
H&M
Nhân Viên tư Vấn Bán Hàng Bán Thời Gian Tại Vincom Plaza hạ Long
Permanent · HẠ LONG
H&M
Nhân Viên tư Vấn Bán Hàng Bán Thời Gian Khu Vực Times City
Permanent · HANOI
H&M
Visual Merchandiser (Phụ Trách Trưng Bày Làm Việc Tại Cửa Hàng) - hồ Chí Minh Based
Permanent · HO CHI MINH CITY
H&M
Nhân Viên tư Vấn Bán Hàng Khu Vực Royal City - hà Nội (Bán Thời Gian và Toàn Thời Gian)
Permanent · HANOI
H&M
Nhân Viên tư Vấn Bán Hàng Bán Thời Gian Khu Vực Mega Mall Times City, hà Nội
Permanent · HANOI
H&M
Nhân Viên tư Vấn Bán Hàng Bán Thời Gian Khu Vực hà Đông, hà Nội
Permanent · HANOI
H&M
Nhân Viên tư Vấn Bán Hàng Toàn Thời Gian Khu Vực Gia Lâm - hà Nội
Permanent · HANOI
NIKE
Nhân Viên Vận Hành Máy ép Nhựa (Đồng Nai)
Permanent · Ho Chi Minh City
Published
Feb 5, 2020
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

PrettyLittleThing told to avoid ads that over-sexualise women

Published
Feb 5, 2020

PrettyLittleThing has found itself at the centre of an advertising controversy, after a YouTube ad featuring scantily clad models in seductive poses was banned for objectifying women.


The brand is known for its highly sexualised imagery - PrettyLittleThing


The fashion retailer, which operates in the low-cost segment, has made a name for itself by selling going-out bodycon dresses, lace bodysuits and slinky tops.

Its young and sexy image has got it into trouble before, forcing it to take down an ad in 2017.

And the Advertising Standards Authority ruled on Wednesday that the fashion brand has again breached a number of industry codes by posting a YouTube ad that “invited viewers to view the women as sexual objects”.

Seen on 29 October, the ad opened with a woman wearing black vinyl, high-waisted chaps-style knickers and a cut-out orange bra. A second model was depicted wearing a transparent mesh bodysuit, with her knee bent up and with a neon bar in between her legs.

More scenes included a woman in a bikini top, holding the neon bar behind her shoulders in a pose that accentuated her breasts, before she crouched down with her legs apart to reveal string bikini bottoms. 

PrettyLittleThing said that the ad highlighted its commitment to promoting diversity through bold and distinctive fashion, and that it had not intended to create a campaign that could be deemed offensive.

But after a viewer complained, the regulator agreed that the ad was “irresponsible”.

“We considered that the cumulative effect of the scenes meant that overall, the products had been presented in an overly-sexualised way that invited viewers to view the women as sexual objects. We therefore concluded that the ad was likely to cause serious offence and was irresponsible,” the ASA said in its assessment.

The advertising watchdog said the ad must not appear again in its current form, and warned the fashion brand not to use advertising that was likely to cause serious offence.

Copyright © 2023 FashionNetwork.com All rights reserved.