Pepe Jeans chooses young, famous faces for autumn campaign

By

Sandra Halliday

Published
Sep 6, 2022

AWWG’s Pepe Jeans brand has some topically famous faces fronting its AW22 menswear and womenswear campaigns, with Brooklyn Peltz Beckham returning for this season for menswear as part of his ongoing collaboration with the label.

Also launching under the same ‘Caught on Camera’ concept is the womenswear campaign featuring two London-born rising stars — actress Daisy Jelley and model, content creator, and business owner Sarah Lysander.

The campaign was shot in a library in a venerable London hotel, “with the brand’s ambassadors imagining what they would do if they could sneak into the historic building unnoticed to run riot, before escaping back onto the streets of London,” we’re told.

The images were shot by Josh Olins with the video directed by Isabella Di Stefano, “who also co-envisioned the campaign concept”. 

It was all “inspired by the eclectic roots and preppy style of the brand”, with the collection encouraging generations to “play with old-school, collegiate styles and denim to create fresh, unique looks that nod to traditional varsity-inspired fashion”.

The campaign launched on Tuesday with further imagery and videos set to roll out across Pepe Jeans London channels and selected partners throughout the season.