Pepe Jeans London signs watch licence with Morellato

By

Olivier Guyot

Published
Mar 30, 2014

MILAN, Italy – The brand Morellato is an Italian watch manufacturer. Their own brands are Morellato, Sector, Philip Watch, Pianegonda, Chronostar and Bluespirit. But the group also holds licences for brands such as Just Cavalli, John Galliano or Maserati.

And this is the strategy the group managed by Massimo Carraro plans to follow to expand its portofolio. They just inked a licence deal for the production and distribution for watches of the Pepe Jeans London denim brand. The first products will be available by fall 2014.

Pepe Jeans London owned by the Pepe Jeans Group is present in 60 countries through more than 7000 multibrand stores and around 300 directly operated stores.