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Published
Apr 6, 2023
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Pentland star Thomas-Joseph rises to COO post

Published
Apr 6, 2023

UK-based sports, outdoor and lifestyle group Pentland Brands has promoted Abhy Thomas-Joseph yet again, this time becoming its new global chief operating officer. 



He replaces Jon Godden, who, having spent 16 years at Pentland Brands, has decided to leave the business in June.

Already responsible “for pioneering innovative developments in technology, optimising consumer, customer and employee experiences”, Pentland CEO Chirag Patel said Thomas-Joseph’s new role will see him “take ownership of our global operating model and ensure we’re set up to be simpler and more efficient in how we work with our customers, suppliers and partners.” 

And at the same time, he will “build strategic sourcing partnerships, drive vendor led innovations, future-proof supply chain and logistics operations, and use data and technology to power business growth”. 

Patel added: “This is a natural transition for Abhy given his existing global responsibilities and leadership impact in the organisation.”

Thomas-Joseph joined Pentland Brands in 2012 and was appointed global IT director in 2018. The following year his role expanded to include the digital and innovation functions, where he established a new global digital strategy for the brand portfolio, growing digital sales by 40% and significantly increasing reach and engagement in a digital world. 

He joined the Executive team in January 2022 as president – Asia Pacific, with responsibility for leading the brand, commercial, and operational teams across the region.

For good measure, Thomas-Joseph has also been ranked second in ‘The CIO 100’, “which recognises the 100 most transformational and disruptive chief information officers in the UK”.
 

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