Patou launches #PatouGether to raise funds for WHO

By

Godfrey Deeny

Published
Apr 8, 2020

Donald Trump may be mulling over cutting funds to the World Health Organization, but the house of Patou has launched a fashion project, for which 100% of the revenues are destined to WHO.

Tagged as #PatouGether, Patou began selling Patou sweatshirts and a Patou tee shirt on patou.com this Wednesday morning.
 
“Patou will donate 100% of the proceeds to the World Health Organization’s Covid-19 Solidarity Response Fund to help fight the Covid-19 pandemic across the world,” the house said in a release.

Available in black and white, the 100% cotton crewneck sweatshirts are priced at €250 euros and delivered in a GOTS-certified organic cotton envelope. The cotton T-shirts cost $130, and like the sweatshirts are available on the house’s website.
 
Customers are encouraged to join a #PatouTeam at home, and take a photo of themselves in the sweatshirt or "Tee" and then share it on social media.
 
Founded in 1914 by Jean Patou, who dressed Louise Brooks, Joséphine Baker and Mistinguett, the house employed several legendary designers – including Karl Lagerfeld and Jean-Paul Gaultier -  after the death of its founder in 1936. In 2018, LVMH re-launched the fashion house; installed Guillaume Henry as artistic director and opened a new headquarters a stone’s throw from Notre-Dame.