Panorama expands floor area to 10,000 m²

By

Rüdiger Oberschür

Published
Oct 15, 2015

Panorama is launching its first dedicated space for footwear and accessories at its January edition, taking place from January 19-21. The 3,000 square meter Shoe & Accessory World, located in hall 8, will house more than 100 selected labels, including the likes of S.Oliver Shoes (Wortmann Group), Ara Shoes, Bulaggi, Bullboxer, Spa Belts, Vitozzi, Natural World, Café Noir, Exceed Shoes, Coxx-Borba, Fly London, Zwei Bags.

Jörg Wichmann, CEO of Panorama said: “With our dedicated shoes and accessories hall, we want to address the fact that this segment is becoming increasingly important commercially. This new platform provides an alternative to the familiar formats that surface later in the season, since we offer retailers and exhibitors an opportunity to view and decide on shoes and accessories at an early stage.

"Moreover, this can be done within a fashion context and while participating in Panorama Berlin’s international character. It is also a useful addition to our portfolio. Fashion has a lot to do with styling. To create new looks on an ongoing basis, you need shoes and accessories – and you can never have enough of them. After all, what woman would ever say she had enough shoes and handbags?” 

The new footwear and accessories-exclusive area will offer vendors the opportunity to use the segment more efficiently. Panorama will also allow exhibitors to choose between pre-built and DIY stands.

Additionally, the trade show is launching the new project Nova Concept, which will be located next to the new shoes and accessories hall.