Pandora expands Disney partnership to cover EMEA markets

By

Barbara Santamaria

Published
Jul 10, 2017

Pandora has announced that its Disney-inspired line of jewellery will soon be available in all global markets following a new extended alliance with The Walt Disney Company.

Launching in October 2017, Pandora’s Disney collection of hand finished sterling silver and two-tone charms and bracelets features some of Disney’s most beloved characters including Mickey and Minnie Mouse and Disney Princesses.

Pandora first entered into a strategic corporate alliance with Disney in 2014, allowing the Danish jewellery brand to create a line of Disney-themed accessories and distribute them in stores throughout the US, Canada, Mexico, Puerto Rico, Central America and the Caribbean. The partnership was then extended in 2015 to include the Asia Pacific region, however Europe and the Middle East remained largely absent from the agreement.

The new extended agreement will allow Pandora to sell existing and new products from its Disney collection in Europe, Africa and the Middle East.

"For some time now, we have received requests from our customers across the EMEA region for products from the Disney collection and I am delighted that we are now able to bring them to our stores in the region. We believe that this wonderful collection will fit very well as the reception by our consumers of the Disney collection in North America and Asia Pacific has been very positive," says David Allen, President of Pandora EMEA region.

"We're looking forward to the opportunities ahead through our alliance with Pandora," added Tiffany Rende, Senior Vice President of Disney Corporate Alliances and Operating Participants. "In addition to debuting a new line of Pandora jewellery at retail that we know will be a fan favorite, we are collaborating on other product lines and guest experiences at Disneyland Paris."

The Disney collection will be available at Pandora concept stores, online and in selected department stores.