×
47
Fashion Jobs
L'OREAL GROUP
Sap Sales Distribution & Business Analyst
Permanent · Ho Chi Minh City
PUMA
Manager Product Line Sportstyle Footwear
Permanent · Ho Chi Minh City
H&M
Area Manager - Vietnam
Permanent ·
L'OREAL GROUP
Key Account Executive - Drugstore Channel
Permanent · Ho Chi Minh City
PHV
Manager, Quality Assurance – Process Engineer
Permanent · Ho Chi Minh City
H&M
Security/ Compliance Manager
Permanent · HO CHI MINH CITY
PHV
Manager, Merchandising
Permanent · Ho Chi Minh City
L'OREAL GROUP
Online Brand Manager - Vichy & la Roche Posay
Permanent · Ho Chi Minh City
L'OREAL GROUP
Social Manager - Consumer Product Division
Permanent · HO CHI MINH CITY
H&M
Store Department Manager (Quản lý Ngành Hàng Tại Cửa Hàng) - đà Nẵng Based
Permanent ·
H&M
Nhân Viên tư Vấn Bán Hàng Toàn Thời Gian Khu Vực Aeon Mall hà Đông
Permanent · HANOI
H&M
Nhân Viên tư Vấn Bán Hàng Bán Thời Gian Khu Vực Aeon Mall hà Đông
Permanent · HANOI
H&M
Department Manager (Quản lý Ngành Hàng) - Khu Vực Ocean Park Gia Lâm
Permanent · HANOI
H&M
Nhân Viên tư Vấn Bán Hàng Toàn Thời Gian Khu Vực Vincom Times City
Permanent · HANOI
H&M
Nhân Viên tư Vấn Bán Hàng Bán Thời Gian Tại Vincom Plaza hạ Long
Permanent · HẠ LONG
H&M
Nhân Viên tư Vấn Bán Hàng Bán Thời Gian Khu Vực Times City
Permanent · HANOI
H&M
Visual Merchandiser (Phụ Trách Trưng Bày Làm Việc Tại Cửa Hàng) - hồ Chí Minh Based
Permanent · HO CHI MINH CITY
H&M
Nhân Viên tư Vấn Bán Hàng Khu Vực Royal City - hà Nội (Bán Thời Gian và Toàn Thời Gian)
Permanent · HANOI
H&M
Nhân Viên tư Vấn Bán Hàng Bán Thời Gian Khu Vực Mega Mall Times City, hà Nội
Permanent · HANOI
H&M
Nhân Viên tư Vấn Bán Hàng Bán Thời Gian Khu Vực hà Đông, hà Nội
Permanent · HANOI
H&M
Nhân Viên tư Vấn Bán Hàng Toàn Thời Gian Khu Vực Gia Lâm - hà Nội
Permanent · HANOI
NIKE
Nhân Viên Vận Hành Máy ép Nhựa (Đồng Nai)
Permanent · Ho Chi Minh City
Published
Jul 4, 2022
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Online interest in fast fashion plummets as secondhand surges

Published
Jul 4, 2022

Nobody’s suggesting that the giants of online fast fashion are about to go out of business any time soon, but it seems that they are facing challenges and a new study shows that interest in online fast fashion is plummeting with shoppers instead looking for secondhand alternatives and returning to the high street.


Photo: ASOS - DR



Of course, while this may be a sign of problems for such e-tailers, it's also a sign of shopping habits ‘normalising’ after a prolonged period driven by the pandemic that saw an unusually large volume of purchases via those online giants as shoppers were either unable or unwilling to visit physical stores.

The study from MediaVision using its Digital Demand Tracker tool analyses search data from AdWords and Google Trends. And it found that the volume of brand searches for secondhand clothing retailer Preworn has jumped by 344%, while resale marketplace Vinted is up 62% in the past six months and searches for Vestiaire Collective have increased by 17%.

This is likely to be part of the longer-term trend away from fast fashion and towards pre-loved for sustainability reasons as well as part of a cost-of-living-crisis-based trend.

MediaVision said that in the same period, online brand searches for ASOS-owned Topshop were down by 60%, with a 45% drop in searches for MissPap. Missguided has seen search volumes for its name fall by 21% since the start of the year, although this could also be due to the well publicised problems that the brand has faced this year so it will be interesting to see how it does as Frasers Group takes over and relaunches it.

At the same time as consumers have been looking for more pre-loved and less new fast fashion, they've also been looking for indie brands and the study said that searches for partywear label Lavish Alice, for instance, are up 182%. Again, this could be a new trend and could also be connected to the fact that a more normal level of socialising has returned post-pandemic. Meanwhile, searches for never fully dressed are up 72% and for Revolve are up 71%.

The data also showed a 28% surge in interest for Coach and 23% for Net-A-Porter, while searches for Agent Provocateur fell 22% and Brand Alley fell 36%.

The analysis also found a significant increase in search activity for those brands with a high street presence, as UK shoppers returned to physical stores post-pandemic. Searches for Moss Bros were up 127%, again suggesting shoppers are once more looking for formalwear, while searches for Dune rose 100% and those for Phase Eight were up by 81%.

Copyright © 2023 FashionNetwork.com All rights reserved.