Old Navy to launch Team USA Winter Olympics accessories collection

By

Cassidy Mantor

Published
Oct 20, 2017

Old Navy has partnered with the United States Olympic Committee (USOC) to launch a new holiday accessories collection to celebrate Team USA's participation in the 2018 Olympic and Paralympic Winter Games in South Korea.

The capsule collection is comprised of Team USA knit scarves, mittens and winter hats in red, white and blue. The collection will launch in time to celebrate Old Navy's 100-day countdown to PyeongChang.

Old Navy is using the Team USA launch to draw traffic to its new location in Times Square. To celebrate the launch, 2006 Olympic silver medalist figure skater Sasha Cohen will emcee a meet-and-greet in store that allows customers their first chance to purchase the limited edition product.

In addition to the Times Square store activation, Old Navy has enlisted ice dancers Evan Bates and Madison Chock for a social media takeover. Bates and Chock will model the Team USA product as well as take over all of Old Navy's channels for the launch.

The Team USA product debuts November 1 at the Times Square store, as well as online through Old Navy's site. It will also be available through the Team USA official online shop. The product will then launch nationwide in stores on November 20. Price points range from $15 to $25.