85
Fashion Jobs
JO MALONE LONDON
Education Manager, Jml/lm
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Senior HR Operations Executive/ Assistant Manager
Permanent · HO CHI MINH CITY
ADIDAS
Key Account Manager (Franchise)
Permanent · HO CHI MINH CITY
ADIDAS
Senior Manager, Commercial, Adigolf, Vietnam 1
Permanent · HO CHI MINH CITY
ADIDAS
Key Account Manager 1 (Franchise)
Permanent · HO CHI MINH CITY
COLUMBIA
lo Costing & Engineering Manager
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Category Manager - Cpd
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Business Planning Manager - Cpd
Permanent · HO CHI MINH CITY
ADIDAS
Senior Manager Product Creation (Sportwear)
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Product Manager - Shu Uemura
Permanent · HO CHI MINH CITY
ADIDAS
Manager, Quality Product Integrity
Permanent · HO CHI MINH CITY
TAPESTRY
Manager, Manufacturing Engineer
Permanent · HO CHI MINH CITY
SPECIALIZED
Painting Quality Engineer - Bình Dương, Vietnam
Permanent ·
ON RUNNING
Social Compliance Specialist - Hcm Based
Permanent · HO CHI MINH CITY
ADIDAS
Senior Manager, Sourcing Operations
Permanent · HO CHI MINH CITY
WILLIAMS SONOMA
Wood Sustainability Specialist - (Global)
Permanent · THUẬN AN
PUMA
Manager Quality Apparel & Accessories
Permanent · HO CHI MINH CITY
PUMA
Senior Executive, Finance
Permanent · HO CHI MINH CITY
PUMA
Head of Quality Footwear
Permanent · HO CHI MINH CITY
PUMA
Quality Engineer Cobra
Permanent · HO CHI MINH CITY
PUMA
Key Account Manager, Marketplace E-Com
Permanent · HO CHI MINH CITY
ON RUNNING
Head of Footwear Sourcing
Permanent · HO CHI MINH CITY
By
Reuters
Published
Oct 7, 2008
Download
Download the article
Print
Text size

Old Navy picks new ad agency as it repositions

By
Reuters
Published
Oct 7, 2008

NEW YORK, Oct 7 (Reuters) - Old Navy has chosen Crispin Porter & Bogusky as its new advertising agency as the clothing retail chain tries to reposition itself after a failed stab at moving into trendier fashion.


www.OldNavy.com

Gap Inc's Old Navy said on Tuesday it hired Crispin Porter to help the brand "align more closely" with a customer it described as "a young mom on a budget, shopping for herself and her family."

Old Navy, which spends about $200 million annually on advertisements according to industry estimates, previously used boutique shop Chandelier Creative for its creative work.

With Crispin Porter, a division of MDC Partners , the retailer brings aboard an agency known for edgy, high profile campaigns for clients like Burger King and Microsoft Corp .

Old Navy makes the switch as it is trying to right itself after running into trouble earlier this year when it placed more emphasis on women's fashion at the expense of the easy, comfortable clothing for which it was known.

Now, as it tries to put the spotlight back on its basic clothing line, it must also find a way to separate itself from other low-cost retailers like Target Corp or Wal-Mart Stores , particularly as shopping budgets are squeezed by the economic downturn.

The first campaign from Crispin Porter is expected to land in March. (Reporting by Paul Thomasch; editing by Carol Bishopric)

© Thomson Reuters 2024 All rights reserved.