Off-White inks outfit deal with AC Milan football club

By

Edoardo Meliado

Translated by
Nicola Mira

Published
Oct 4, 2022

Off-White is AC Milan’s new style and culture curator. The luxury streetwear label founded by Virgil Abloh has inked a deal with the Italian top flight football club to supply the off-pitch outfits for AC Milan’s men’s and women's teams.

AC Milan’s new Off-White-designed outfits will première on October 4, the day the team is travelling to London for the Champions League match against Chelsea.
 
The deal between AC Milan and Off-White is rooted in their sharing the same values, believing in the need to bring about positive change, as exemplified by the slogan “Wear your heart on your sleeve.” Their joint commitment builds upon the ‘I Support’ pledge introduced by Abloh in 2020, embodying each partner's support for aspirational ideals and community spirit.

The ‘I Support’ pledge is featured in a video that combines voice-over narration by current AC Milan's men's and women's players with iconic football objects tagged with ‘I Support’ statements.