85
Fashion Jobs
ADIDAS
Senior Director Product Creation Ftw
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Corporate Affairs & Reputation Manager - Corporate Affairs & Engagement
Permanent · HO CHI MINH CITY
JO MALONE LONDON
Education Manager, Jml/lm
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Senior HR Operations Executive/ Assistant Manager
Permanent · HO CHI MINH CITY
ADIDAS
Key Account Manager (Franchise)
Permanent · HO CHI MINH CITY
ADIDAS
Senior Manager, Commercial, Adigolf, Vietnam 1
Permanent · HO CHI MINH CITY
ADIDAS
Key Account Manager 1 (Franchise)
Permanent · HO CHI MINH CITY
COLUMBIA
lo Costing & Engineering Manager
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Category Manager - Cpd
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Business Planning Manager - Cpd
Permanent · HO CHI MINH CITY
ADIDAS
Senior Manager Product Creation (Sportwear)
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Product Manager - Shu Uemura
Permanent · HO CHI MINH CITY
ADIDAS
Manager, Quality Product Integrity
Permanent · HO CHI MINH CITY
TAPESTRY
Manager, Manufacturing Engineer
Permanent · HO CHI MINH CITY
SPECIALIZED
Painting Quality Engineer - Bình Dương, Vietnam
Permanent ·
ON RUNNING
Social Compliance Specialist - Hcm Based
Permanent · HO CHI MINH CITY
ADIDAS
Senior Manager, Sourcing Operations
Permanent · HO CHI MINH CITY
WILLIAMS SONOMA
Wood Sustainability Specialist - (Global)
Permanent · THUẬN AN
PUMA
Manager Quality Apparel & Accessories
Permanent · HO CHI MINH CITY
PUMA
Senior Executive, Finance
Permanent · HO CHI MINH CITY
PUMA
Head of Quality Footwear
Permanent · HO CHI MINH CITY
PUMA
Quality Engineer Cobra
Permanent · HO CHI MINH CITY
Published
Apr 5, 2018
Reading time
2 minutes
Download
Download the article
Print
Text size

Off-White files multi-million dollar lawsuit against Wish.com for selling fakes

Published
Apr 5, 2018

Virgil Abloh's Off-White has sued e-commerce marketplace Wish.com for selling counterfeit Off-White goods. Off-White is suing the site for lost profits and $2 million per infringement which could total $300 million.


Off-White's signature banded stripes - Barneys.com


The complaint, which was filed in New York federal court last month, was unsealed last week. Abloh submitted a memorandum along with the complaint that contented that selling fakes damaged the "inherent value" of the brand.

Abloh's memorandum also said the counterfeit Off-White goods have damaged the relationship the brand has with consumers and retailers, adding that the availability of fakes on the site have curtailed Off-White's "ability to attract new customers."

While Wish.com's parent company, ContextLogic, is not a named party in the suit, it filed its own document saying Off-White failed to follow the site's procedure for removing counterfeit goods.

Maral Benham-Garcia, ContextLogic's brand protection manager, argued that the site has an established notice and takedown program where infringing products and counterfeit sellers are identified and registered. Off-White did not follow that procedure before filing suit last month.

Abloh, who was recently appointed as Louis Vuitton's new men's creative director, is keenly aware of the value of the brand he built, noting that its growth is due to “word-of-mouth buzz that its consumers have generated.”

Similarly to Louis Vuitton, which actively protects its intellectual property and trademarks, the burden is on Off-White to proactively fight against counterfeit sellers and product. Nonetheless, this type of lawsuit tends to end in a default judgement, as defendants are extremely hard to locate and often operate from overseas.

Copyright © 2024 FashionNetwork.com All rights reserved.