OTB introduces a revolutionary new website

By

Dominique Muret

Published
Dec 1, 2015

OTB has introduced a revolutionary new website. Renzo Rosso's holding continues its mutation, morphing fully into a fashion group. OTB owns several brands, including Maison Margiela, Marni, Viktor&Rolf, Diesel and Brave Kid, specialised in childrenswear, as well as manufacturer Staff International. The latest stage in the mutation is the otb.net website, which has been completely redesigned, becoming richer in content and smoother to navigate.

Besides containing information on the group and its brands, the website features a wealth of new sections, such as OTB News, with all the company's latest news, and Social Responsibility, dedicated to social initiatives. The web pages are also updated in real time.

The most interesting novelty is the OTB Careers page, featuring a huge recruitment platform which collects job offers from all of the group's activities and brands worldwide.

As OTB pointed out in a press release, the platform is part of the Italian group's strategy aimed at "acquiring talents" through various networks. OTB doesn't hesitate to issue an unusual rallying cry from the website: "Join the braves."

The press release stated that "the programme allows all of the group's companies to access a series of shared digital tools, in order to support their growth and build the management team for the future."