Nordstrom partners with Dr. Martens on NYC pop-up

By

Jennifer Braun

Published
Oct 12, 2021

Nordstrom NYC is now home to an immersive pop-up partnership with footwear brand Dr. Martens inviting consumers into a shoppable music venue inspired atmosphere. 

The exclusive pop-up experience, part of Nordstrom’s revolving Center Stage platform at its New York City flagship, houses an exclusive, limited-release range of merchandise including 30 unique products, such as the classic Merino and Collier styles, which are exclusive to Nordstrom until November 1. Other featured styles include the amped up Moreno and Collier boots, and three limited-edition styles, featuring the bold new Audrick, which has been reengineered. 

The in-store experience, running until November 7, with styles for men, women, and children mimics a music venue atmosphere, complete with trusses, stage lighting, graffitied furniture and even a live musical performance to kick off the shop.

Nordstrom and Dr. Martens will invite shoppers to experience a special live performance with local NYC band Sunflower Bean. The live concert event will take place on October 15th from 7pm on Nordstrom NYC’s first floor. 

“Dr. Martens and Nordstrom have a long history as partners in the U.S. and Canadian markets and this year our brands have come together to build an even stronger partnership as the momentum in 2021 continues to grow,” said Lisa Kim, vice president, Dr. Martens wholesale.

“We deeply value and learn from the best-in-class customer connectivity and market leading services that Nordstrom is known for across the industry. Dr. Martens is proud to launch our Nordstrom Center Stage collaboration, celebrating our strengthened brand presence and creating a special Dr. Martens experience to further our consumer connection in Nordstrom NYC.” 

In addition to the NYC Flagship and Nordstrom.com, an extended merchandise selection and elements of the pop-up and will be available at seven other Nordstrom locations, including Los Angeles and Murray, Utah.