Nina Ricci general manager Charlotte Tasset exits

By

Dominique Muret

Published
Sep 14, 2021

Charlotte Tasset has left Nina Ricci, a brand spokesperson has confirmed to FashionNetwork.com. Since 2018, the executive had served as general manager of fashion and fragrance at the couture house founded in Paris in 1932 and owned by Spain's Puig group since 1998. 
 

No details have been provided concerning the reasons for her departure, and her next destination also remains unknown. In under four years, including one and a half during which she had to deal with the disruptions caused by the Covid-19 pandemic, Tasset was able to bring the historic but flagging house back into the spotlight, notably thanks to her bold decision to confide the brand's creative direction to Rushemy Botter and Lisi Herrebrugh upon her arrival in 2018. The young Dutch design duo, who were totally unknown at the time, had just won the Hyères Festival Grand Prize with their menswear brand Botter. 

In a matter of seasons, they successfully breathed new life into Nina Ricci with colorful collections that were simultaneously chic, joyful and fresh, and which updated some of the house's signature pieces, such as the cloche hat. Most importantly, the couple have been able to bring the brand into the 21st century with contemporary design that is both simple and impeccably constructed and detailed. 

Their next presentation will be shown online on October 1, at 2.30 PM, via video. The pair already adopted this format for the last two seasons due to the coronavirus pandemic and have chosen to explore it once more for Spring/Summer 2022. 

Tasset also developed the house's positioning, moving it towards a more accessible version of luxury and a highly digitally focused sales model, a shift which also implied the closure of its flagship store on Paris' Avenue Montaigne. 

Before joining Nina Ricci, the executive, who holds a degree from France's EDHEC Business School, spent nine years leading womenswear, beauty, lingerie and kids at Printemps, a period during which she helped implement the department store's repositioning strategy as it sought to become more luxury-centric.   

Prior to this, she was a consultant at Arthur Andersen and Capgemini Consulting, before joining Gap as commercial director for France, then moving on to Sephora, where she worked until 2009.