New marketing and creative directors at Teva

By

Olivier Guyot

Published
Oct 15, 2012

Teva is sprucing up its image. The outdoor brand of the Deckers Group has recruited Jonas Brickus as creative director. He will lead the product and creative team, which recently acquired Steve Hoskins as a new senior graphic designer in August. Jonas Brickus brings with him twenty years of experience in the field, including the strategic design vision he developed at Ideo. Brickus worked at the hub of the company specializing in identity creation for brands and companies and his portfolio included projects for brands such as Converse, Nike and Quiksilver.

His designs and preferences will be communicated by the marketing teams, now under the supervision of Erika Brakken. She joined Teva last year after stints at Adidas and Vans and is now being promoted from senior go-to-market manager to the brand's global marketing director, a position previously held by Joel Heath, the current president of Teva. Also joining her team is Seth Pulford as sports marketing manager, formerly global marketing manager at Globe.