Net-A-Porter launches Moncler kidswear pop-up

By

Sandra Halliday

Published
Dec 4, 2018

Net-A-Porter is widening its move into kidswear and is launching a pop-up with Moncler Enfant, which will be the luxury e-tailer’s third venture into the category and its final kidswear collection for 2018.

The offer is “in keeping with [the] Moncler Genius collection,” with the autumn/winter pieces “hinting at a return of the 80s, which revolves around the brand’s most iconic garment, the nylon laqué duvet, reinvented with a pop of colour.”

The company said the girls’ collection “offers ‘Mini Me’ styles" channelling adult looks, with new oversized fits "designed for purpose, as well as soft knits, fleeces and delightful dresses with romantic charm," plus little hats, tracksuits and rucksacks.

Meanwhile, the boys’ approach is “sportier, and without hesitation paves the way for an absolute metropolitan black, although there is no shortage of colour throughout the whole collection.”

And there’s babywear too with snowsuits, outerwear and all-in-ones in a range of colours, from electric blue and baby pink to white and black, which isn’t usually a big daywear colour. 

The collection launched this week and will be available for four weeks only with the support of a dedicated campaign.

It follows earlier collations with equally-high-profile labels Gucci and Dolce & Gabbana.

The launch comes as luxury e-tail sites expand further into kidswear. Net-A-Porter rival MyTheresa is taking an even deeper dive into the category early next year with a major launch of adult labels that do kidswear, as well as category specialists.