Neff Headwear launches collection with recording artist, Future

By

Obi Anyanwu

Published
Dec 21, 2015

Snow and skate headwear company, Neff announced on Monday its collaboration with recording artist, Future. The collection launches in stores and online on December 22.

"Future was my ideal choice to collaborate with us because, like Neff, he doesn't fit inside a box," said Shaun Neff, founder and CEO of Neff.  "Future is a trailblazer in trap music who's writing some of the catchiest hooks out there, but also transcends genres. That's why you'll find influences from hip hop, athletics, urban style, and high fashion all weaved into the fabric of this exciting new collection."
 
The Neff x Freebandz collection consists of a range of original tribal prints t-shirts, sweatshirts and headwear inspired by Future’s recognizable and acclaimed style. The most notable piece in the collection is a baseball tee with the word ‘Warrior’ and the numbers”06” on the back, which nod to Future’s desire to exceed expectations and his hometown Kirkwood, Georgia or Zone 6.

Recording artist, Future developed a cult following after the releases of his mixtapes, ‘Monster’ in late 2014 and ‘Beast Mode’ and ’56 Nights’ this year. The artist generated a buzz that ultimately led to the release of his album, DS2 and his mixtape with Drake, What a Time to Be Alive that both debuted number one on the US Billboard 200.
 
Neff Headwear was founded by Shaun and Joe Neff in Southern California in 2002. The snow and skate headwear company is sold in over 45 countries and it has collaborated with Disney, The Simpsons, Snoop Dogg, Kate Upton, Scarlett Johansson, Deadmau5, Wiz Khalifa and most recently with NBA superstar, Kevin Durant who launched an underwear collection named NeffWear.