My Jewellery to open fifth brick-and-mortar branch in Maastricht

By

Shomara Roosblad

Published
Oct 6, 2017

Jewelry and accessory brand My Jewellery is opening a fifth physical store in Maastricht. The  brand will land at Sint Amorsplein 16, located amongst retail and food and drink concepts, including Lincherie and Dille & Kamille.

My Jewellery started in 2011 as a hobby website, offering handmade jewels designed by founder Sharon Hilligers. In recent years the website quickly grew into the online shopping destination it is today, selling clothes and footwear in addition to jewelry, watches and accessories. Pricing starts at €9.95 for a set of small earrings and goes up to €149.95 for a coat.

In November 2015 My Jewellery opened its first brand store in the city of Den Bosch. In 2016 the label added branches in Utrecht and Breda to its retail network, followed by Arnhem in 2017 and, now, Maastricht.

In addition to the standalone stores, My Jewellery is available at more than 400 physical partner stores in the Netherlands, Belgium and France as well as a number of online points of sale, including Bol.com and Omoda. All items are designed by the in-house team and produced in factories in India, Turkey and China. My Jewellery currently operates from a 700 m2 warehouse and headquarter space located in Den Bosch.

The 264 m2 brand store in Maastricht is set to open on 18 November.