Multibrand boutique The Broken Arm launches e-shop

By

Chenu Alexis

Published
Dec 23, 2014

The adventure continues for The Broken Arm. With all three founders having previously been involved in a web magazine called "De Jeunes Gens Modernes", Romain Joste, a former employee of the Jérôme Noiremont gallery; Anais Lafarge, a former trends specialist for Martine Leherpeur; and William Steinmetz, a former assistant at the fashion consulting firm Jean-Jacques Picard, launched their concept The Broken Arm nearly two years ago.

The 2150 ft² boutique covers 2 floors, features a restaurant, and presents the work of fashion designers of the moment as well as capsule collections. It has featured apparel by Raf Simons, Christophe Lemaire, Marni, Jacquemus, Carven, Cédric Charlier among others, and in a few days will offer new pieces by Kirs Van Assche, Juun J and Yulia Yefimtchuk+.

In mid-December, two years after the store first opened, the team launched its e-shop. The launch serves as opportunity to explore the brands offered in the shop, with one single model shot wearing products for both men and women.

The site also offers a cultural section that features a selection of books and magazines such as Hero, Dust and Arena Homme +.