Mugler: a new store in Paris and a new logo

By

Dominique Muret

Published
Mar 16, 2016

Mugler is continuing with its development. Next the brand from the Clarins group will be opening a flagship store at the heart of Paris. The 300m² two-level location will stand at 67 rue du Faubourg Saint-Honoré across from the Hôtel Bristol and luxury brands Baccarat, Pomellato, Miu Miu and Pierre Cardin. A transaction by Prime Location (ex Consiliors Partners), according to our sources.
 

This opening marks an important new step in the brand's expansion, one that follows the recent announcement that it has changed its logo. The brand wanted to unite its perfume and ready-to-wear labels, Thierry Mugler and Mugler Paris, into a single logo that is now simply known as Mugler.
 
Even though David Coma oversees creative direction, it was the House's founder, Thierry Mugler, who is also involved in the development of its perfumes, who decided on the new logo. His surname is now on it in capital letters but his first name has been dropped.

"This new logo is based on energy and modernity. I wanted to create a definitive visual impact, a timeless architecture. It's about the synthetisation of a world that will mark the House's creation for a long time to," he said in a press release.