85
Fashion Jobs
JO MALONE LONDON
Education Manager, Jml/lm
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Senior HR Operations Executive/ Assistant Manager
Permanent · HO CHI MINH CITY
ADIDAS
Key Account Manager (Franchise)
Permanent · HO CHI MINH CITY
ADIDAS
Senior Manager, Commercial, Adigolf, Vietnam 1
Permanent · HO CHI MINH CITY
ADIDAS
Key Account Manager 1 (Franchise)
Permanent · HO CHI MINH CITY
COLUMBIA
lo Costing & Engineering Manager
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Category Manager - Cpd
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Business Planning Manager - Cpd
Permanent · HO CHI MINH CITY
ADIDAS
Senior Manager Product Creation (Sportwear)
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Product Manager - Shu Uemura
Permanent · HO CHI MINH CITY
ADIDAS
Manager, Quality Product Integrity
Permanent · HO CHI MINH CITY
TAPESTRY
Manager, Manufacturing Engineer
Permanent · HO CHI MINH CITY
SPECIALIZED
Painting Quality Engineer - Bình Dương, Vietnam
Permanent ·
ON RUNNING
Social Compliance Specialist - Hcm Based
Permanent · HO CHI MINH CITY
ADIDAS
Senior Manager, Sourcing Operations
Permanent · HO CHI MINH CITY
WILLIAMS SONOMA
Wood Sustainability Specialist - (Global)
Permanent · THUẬN AN
PUMA
Manager Quality Apparel & Accessories
Permanent · HO CHI MINH CITY
PUMA
Senior Executive, Finance
Permanent · HO CHI MINH CITY
PUMA
Head of Quality Footwear
Permanent · HO CHI MINH CITY
PUMA
Quality Engineer Cobra
Permanent · HO CHI MINH CITY
PUMA
Key Account Manager, Marketplace E-Com
Permanent · HO CHI MINH CITY
ON RUNNING
Head of Footwear Sourcing
Permanent · HO CHI MINH CITY
Published
Dec 11, 2018
Reading time
2 minutes
Download
Download the article
Print
Text size

Mothercare, Schuh and Gap at risk of breaking GDPR rules

Published
Dec 11, 2018

Major national retailers including Mothercare, Schuh and Gap have been warned of a potential GDPR breach linked to the use of e-receipts.



A snapshot investigation from consumer rights group Which showed these high streets brands were including unwanted marketing information in e-receipts sent to shoppers.

Under the new General Data Protection Regulation (GDPR), which came into force this year, companies must not send direct marketing to new customers by email unless the person receiving the email has consented to receive it.

Which sent mystery shoppers to 11 retailers, including Topshop, Clarks, Gap, New Look, Schuh, Miss Selfridge and Mothercare, and discovered that e-receipts issued by Mothercare, Schuh, Halfords and Gap contained promotional marketing.

Sending  e-receipts with prompts to sign up for the newsletter or invitations to complete a survey in return for money off a purchase could be breaking GDPR rules, the consumer rights association said.

“More and more shops are offering e-receipts, which can be convenient for shoppers, but our investigation suggests not all shops are aware of the law,” commented Alex Neill, managing director of Home Products and Services at Which.

“Retailers must do everything possible to ensure shoppers can have confidence that they won’t be bombarded with unwanted marketing emails and that their personal details are safe.”

A Schuh spokesperson said the company updated its communications in light of the report, and Gap reinforced its commitment to the privacy rights of its customers by announcing an investigation.

The study also unveiled good practice, with all Topshop stores visited displaying signs with information on how customer details would be used.

Copyright © 2024 FashionNetwork.com All rights reserved.