More than 100 footwear brands will showcase at Pure London

The London Olympia exhibition centre will host three days of buying opportunities at Pure London, from 2-4 August, the UK's leading trade show for womenswear, footwear, accessories and young fashion.

Showcasing an eclectic host of trend-led, contemporary and niche SS16 collections, the show will debut the highly-anticipated Premium Footwear section, featuring a mix of invitation-only brands curated by premium footwear expert and retailer Gerard Levy.

Looking to cater to buyers and retailers in search of new and exciting product, The trade show will feature premium footwear brands like Alberto Zago, United Nude and Camper. The show will host also a selection of returning global brands at the wider Footwear section, brands like Birkenstock, GEOX, Fly London, Unisa, Ravel and Lacoste, among others.

Independent labels will include Yull, brought to the show by the British Footwear Association, and British ladies shoe brand, Vanilla Moon, while the international offering will be present throughout the footwear sections with names like Alpe, Mania, Papucei, Crime London, and Pikolinos.

Capsule collections from premium footwear brands will also be showcased alongside complementary accessories labels that will cater to independent retailers and buyers in search of unique and expertly designed products. Simultaneously, Raffaella Bosurgi, Serap Pollard and Gionia Maini will be featured as some of the emerging designers.

Pure London is organised by i2i Events Group and takes place every February and August.

Written by Barbara Santamaria