85
Fashion Jobs
JO MALONE LONDON
Education Manager, Jml/lm
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Senior HR Operations Executive/ Assistant Manager
Permanent · HO CHI MINH CITY
ADIDAS
Key Account Manager (Franchise)
Permanent · HO CHI MINH CITY
ADIDAS
Senior Manager, Commercial, Adigolf, Vietnam 1
Permanent · HO CHI MINH CITY
ADIDAS
Key Account Manager 1 (Franchise)
Permanent · HO CHI MINH CITY
COLUMBIA
lo Costing & Engineering Manager
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Category Manager - Cpd
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Business Planning Manager - Cpd
Permanent · HO CHI MINH CITY
ADIDAS
Senior Manager Product Creation (Sportwear)
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Product Manager - Shu Uemura
Permanent · HO CHI MINH CITY
ADIDAS
Manager, Quality Product Integrity
Permanent · HO CHI MINH CITY
TAPESTRY
Manager, Manufacturing Engineer
Permanent · HO CHI MINH CITY
SPECIALIZED
Painting Quality Engineer - Bình Dương, Vietnam
Permanent ·
ON RUNNING
Social Compliance Specialist - Hcm Based
Permanent · HO CHI MINH CITY
ADIDAS
Senior Manager, Sourcing Operations
Permanent · HO CHI MINH CITY
WILLIAMS SONOMA
Wood Sustainability Specialist - (Global)
Permanent · THUẬN AN
PUMA
Manager Quality Apparel & Accessories
Permanent · HO CHI MINH CITY
PUMA
Senior Executive, Finance
Permanent · HO CHI MINH CITY
PUMA
Head of Quality Footwear
Permanent · HO CHI MINH CITY
PUMA
Quality Engineer Cobra
Permanent · HO CHI MINH CITY
PUMA
Key Account Manager, Marketplace E-Com
Permanent · HO CHI MINH CITY
ON RUNNING
Head of Footwear Sourcing
Permanent · HO CHI MINH CITY
Published
Mar 16, 2022
Reading time
2 minutes
Download
Download the article
Print
Text size

Mobile device shopping surged during and post-pandemic says Klarna report

Published
Mar 16, 2022

Some shopping habits that developed during the pandemic have become firmly ingrained in consumers’ shopping behaviour with a new report saying that seven in 10 Britons are shopping more often on their mobile devices than pre-Covid.


Klarna



Klarna conducted an international study to find out how the pandemic has change the way consumers shop both online and in-store. And after the BNPL giant surveyed over 13,000 consumers in 13 different countries, it found that in the UK, where strict lockdown policies were in place, some 67% now shop via their mobile devices more  often compared to two years ago. 

This is more than in any other country in Europe, especially those that implemented less restrictive measures such as Sweden (54%). 

In the UK, consumers across all generations increased their mobile shopping as a result of the pandemic, from Gen Z (77%) and Millennials (79%) to Gen X (68%) and Baby Boomers (56%). 

And the research also showed that while shoppers are now returning to physical stores, they increasingly seek to combine their online and in-person shopping experience, with 62% using their mobile devices to research products while shopping in-store. 

Consumers have increasingly been doing this kind of research over the past decade or so, but 62% is a particularly high number.

And many consumers now use online shopping tools to make “better informed decisions”, with 90% using their phones to compare prices and look for the best deals or price promotions (94%), while 78% use them to search for shopping inspiration. 

The report also found that shopping apps have become popular in the UK, with 60% of consumers having between one and five shopping apps installed on their devices. 

However, some are becoming increasingly frustrated by too many apps with a huge minority (35%) feeling overwhelmed by the number available and 24% saying they would delete more than half of their existing shopping apps. That's an interesting situation given how much time and money companies have put into app development and means that only the strongest may be able to keep their place on consumers’ phone screens.

Most UK consumers (63%) would prefer to have a single app that incorporates all aspects of their shopping journey, with 79% saying this would simplify their shopping experience.

Copyright © 2024 FashionNetwork.com All rights reserved.