Miss Attire signs deal with Ideal World TV

By

Sandra Halliday

Published
May 16, 2022

Fashion label Miss Attire has signed a deal with Ideal World TV, with the celebrity favourite brand to sell items from its womenswear range across ideal World’s multi-channel home shopping platforms.

The deal kicked off with it selling pieces via its Summer fashion day event last Friday, priced from £34 to £60, with presenters and models showcasing the pieces. 

The brand is only four years old but has built up a number of celebrity fans, including Nicola McClean, Paris Fury and Chloe Lauren.

It will now debut new designs every six weeks with transitional womenswear to feature in July, followed by items from the AW22 collection in late August.

Miss Attire director Natalie Crumby said the label takes “inspiration from the bloggers of today who are pushing our industry forward. We want to provide a boutique that caters for every occasion. Our range will showcase our knowledge and passion for our brand and the industry, with newness landing each week”.