85
Fashion Jobs
ADIDAS
Senior Director Product Creation Ftw
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Corporate Affairs & Reputation Manager - Corporate Affairs & Engagement
Permanent · HO CHI MINH CITY
JO MALONE LONDON
Education Manager, Jml/lm
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Senior HR Operations Executive/ Assistant Manager
Permanent · HO CHI MINH CITY
ADIDAS
Key Account Manager (Franchise)
Permanent · HO CHI MINH CITY
ADIDAS
Senior Manager, Commercial, Adigolf, Vietnam 1
Permanent · HO CHI MINH CITY
ADIDAS
Key Account Manager 1 (Franchise)
Permanent · HO CHI MINH CITY
COLUMBIA
lo Costing & Engineering Manager
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Category Manager - Cpd
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Business Planning Manager - Cpd
Permanent · HO CHI MINH CITY
ADIDAS
Senior Manager Product Creation (Sportwear)
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Product Manager - Shu Uemura
Permanent · HO CHI MINH CITY
ADIDAS
Manager, Quality Product Integrity
Permanent · HO CHI MINH CITY
TAPESTRY
Manager, Manufacturing Engineer
Permanent · HO CHI MINH CITY
SPECIALIZED
Painting Quality Engineer - Bình Dương, Vietnam
Permanent ·
ON RUNNING
Social Compliance Specialist - Hcm Based
Permanent · HO CHI MINH CITY
ADIDAS
Senior Manager, Sourcing Operations
Permanent · HO CHI MINH CITY
WILLIAMS SONOMA
Wood Sustainability Specialist - (Global)
Permanent · THUẬN AN
PUMA
Manager Quality Apparel & Accessories
Permanent · HO CHI MINH CITY
PUMA
Senior Executive, Finance
Permanent · HO CHI MINH CITY
PUMA
Head of Quality Footwear
Permanent · HO CHI MINH CITY
PUMA
Quality Engineer Cobra
Permanent · HO CHI MINH CITY
Published
Jun 29, 2017
Download
Download the article
Print
Text size

Miansai will sell its jewelry out of airstream trailers across the country

Published
Jun 29, 2017

The Miami-based jeweler is taking a new approach to retail by selling its products out of airstream trailers. The brand will make various stops across the country this summer, selling out of the refurbished vintage trailers.


Facebook: Miansai

 
Miansai has two physical stores, one in New York’s Soho neighborhood and one in Venice in Los Angeles, and is sold in the likes of Barneys, Neiman Marcus and Nordstrom, but the brand will try a new way to reach its customers.
 
Throughout the summer, Miansai will make stops in the likes of New York City, Newport and Palm Springs, selling its jewelry out of either a refurbished airstream trailer or Piaggio truck. The brand has acquired six vehicles to travel throughout the country, and will also include stops at high-volume airports like JFK to catch summer travelers.

As the brand started out by selling minimalist jewelry to men, its founder Michael Saiger sees selling out of cars as a good way to appeal to its male customer base. Despite the logistics of selling out of a trailer, the set-up will allow the brand to capitalize on high-traffic areas, plus the vintage look of the cars will appeal to the Instagram crowd. Saiger hopes to keep the tour going beyond the summer and if successful take it to international locations such as Hong Kong and London.
 
Saiger founded Miansai in 2008. The brand is now sold in 36 countries at various stores and its online shop. 
 

Copyright © 2024 FashionNetwork.com All rights reserved.