Miami Swim Week 2022 launches swimwear metaverse

By

Jennifer Braun

Published
May 20, 2022

Miami Swim Week The Shows is making a return from July 13 to July 18 at the SLS South Beach Hotel, where it will spotlight the latest swim and resort wear fashion designs, along with a new virtual fashion swimwear metaverse. 

This year's events will showcase the Summer 2023 collections of top designers and innovators in the swimwear, resort-wear fashion industry, fashion-tech, beauty and summer lifestyle spaces including over 100 new swimwear designers from around the world. 

In particular, noteworthy Florida-based swimwear brands like Tiare Hawaii, Dayz Daze, Maxine, Bikinilista, Onalaja, Dobikinis, and Supermodel Swimwear are showcasing new collections with runway shows.

"From sustainable and eco-friendly fashion, to metaverse digital fashion and fashion NFT collections, this year's Miami Swim Week The Shows will be unlike anything the fashion industry has ever seen. We have designers flying into Miami from over 70 countries who will be a part of 50 live fashion shows and pop-up events," said Moh Ducis, founder and CEO of Miami Swim Week The Shows.

Meanwhile, Miami Swim Week will be introducing a fully interactive Web 3.0 luxury swimwear fashion runway metaverse and first-of-its-kind social impact swimwear fashion NFTs. The move aims to eliminate traditional barriers to entry found in the traditional fashion industry. 

"Digital swimwear fashion in a decentralized metaverse provides a leveled playing field and equal opportunity and empowerment to designers and artists around the world," added Ducis.

This year, Miami Swim Week is also partnering with innovative fashion commerce app, Runway Buy, making every runway show shoppable in real-time via its proprietary, cloud-based interactive video marketplace platform.

VIP tickets for the Grand Opening of  Miami Swim Week The Shows, will go on sale in the form of NFTs starting mid-June.