Men's fashion weeks and Pitti Uomo to take place in June
Following the Italian government's decision to authorize the physical versions of international events and trade shows, the country's fashion authorities have confirmed their next round of engagements. For once, Pitti Uomo will not be opening the menswear season, choosing instead to make its physical comeback from 30 June to 2 July. Over at the Camera Nazionale della Moda Italiana, the organization has announced that its next men's fashion week will take place from 18 to 22 June.
Milan Fashion Week Men's, which is set to feature a hybrid format combining both digital and physical events held before audiences, is part of an international calendar "shared with the other fashion weeks," explained the Camera in a release.
The Milanese event will therefore be preceded by London Fashion Week, running 12 to 14 June, and followed by Paris Fashion Week Men's, which will run from Tuesday 22 to Sunday 27 June. Once the French event is done, buyers will have to return to Italy in order to attend Florentine menswear trade show Pitti Uomo's first physical event in a year, which will last for three days, rather than the usual four. After that, it's back to Paris for Haute Couture Week, which takes place from 4 to 8 July.
"The new dates for the trade fairs are the result of an in-depth discussion with the international organizers of the big fashion events, and, in particular, with the Italian system, including textile trade fairs, so as to avoid overlaps and build a calendar with a market-oriented logic," explained Raffaello Napoleone, CEO of the Florence-based event organizer that runs Pitti Uomo, Pitti Imagine.
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