85
Fashion Jobs
JO MALONE LONDON
Education Manager, Jml/lm
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Senior HR Operations Executive/ Assistant Manager
Permanent · HO CHI MINH CITY
ADIDAS
Key Account Manager (Franchise)
Permanent · HO CHI MINH CITY
ADIDAS
Senior Manager, Commercial, Adigolf, Vietnam 1
Permanent · HO CHI MINH CITY
ADIDAS
Key Account Manager 1 (Franchise)
Permanent · HO CHI MINH CITY
COLUMBIA
lo Costing & Engineering Manager
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Category Manager - Cpd
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Business Planning Manager - Cpd
Permanent · HO CHI MINH CITY
ADIDAS
Senior Manager Product Creation (Sportwear)
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Product Manager - Shu Uemura
Permanent · HO CHI MINH CITY
ADIDAS
Manager, Quality Product Integrity
Permanent · HO CHI MINH CITY
TAPESTRY
Manager, Manufacturing Engineer
Permanent · HO CHI MINH CITY
SPECIALIZED
Painting Quality Engineer - Bình Dương, Vietnam
Permanent ·
ON RUNNING
Social Compliance Specialist - Hcm Based
Permanent · HO CHI MINH CITY
ADIDAS
Senior Manager, Sourcing Operations
Permanent · HO CHI MINH CITY
WILLIAMS SONOMA
Wood Sustainability Specialist - (Global)
Permanent · THUẬN AN
PUMA
Manager Quality Apparel & Accessories
Permanent · HO CHI MINH CITY
PUMA
Senior Executive, Finance
Permanent · HO CHI MINH CITY
PUMA
Head of Quality Footwear
Permanent · HO CHI MINH CITY
PUMA
Quality Engineer Cobra
Permanent · HO CHI MINH CITY
PUMA
Key Account Manager, Marketplace E-Com
Permanent · HO CHI MINH CITY
ON RUNNING
Head of Footwear Sourcing
Permanent · HO CHI MINH CITY
Published
Feb 18, 2021
Reading time
2 minutes
Download
Download the article
Print
Text size

Marimekko buoyant in Q4, expects 2021 growth as it targets Asia

Published
Feb 18, 2021

Marimekko said Thursday that its fourth quarter was strong and full-year 2020’s net sales almost reached the 2019 figure, despite the pandemic, while comparable operating profit rose in double-digits.


Marimekko



Q4 net sales rose by 8% to €37.4 million, boosted by a favourable trend in wholesale in Finland, EMEA and Scandinavia. Non-recurring promotional deliveries, in particular, contributed to the Finnish increase. 

And while Covid’s second wave affected store footfall, online sales continued to perform strongly, supporting total retail sales, which “declined quite moderately considering the circumstances”.

Comparable operating profit grew to €5.8 million from €3 million, helped by falling fixed costs, although the shift to online did mean higher logistics costs.

Full-year net sales declined only 1% to €123.6 million, hurt by a drop in retail sales in Finland, North America and Scandinavia as well as a wholesale fall in the Asia-Pacific region. But again, online boomed. Comparable operating profit rose 18% to €20.2 million for the year.

The company expects sales for this year to rise, while the comparable operating profit margin should be “on a par with the long-term goal of 15%”. However, there’s still plenty of uncertainty around this forecast.

CEO Tiina Alahuhta-Kasko said that in “the worst crisis in decades”, the firm’s “long-term work to develop the Marimekko brand and our digital business, our comprehensive range of lifestyle products, a diverse business and distribution channel model, and our ability to adjust our operations rapidly are among the factors which helped us successfully navigate in an extremely difficult operating environment”.

She added that plans for this year “include further strengthening the building blocks of international growth by investing in digital business, seamless omnichannel customer experience, sustainability and brand awareness. It is also important to continuously develop the competences of our personnel to work in a rapidly changing operating environment. 

“Combined with the work we have been doing for years already, these investments provide us with an excellent stepping stone to the next phase of international growth, targeting Asia in particular”.

Copyright © 2024 FashionNetwork.com All rights reserved.