Marchon renews eyewear license with Lacoste

By

Obi Anyanwu

Published
Feb 25, 2016

Marchon Eyewear, Inc. announced Wednesday the renewal of its global licensing agreement with Lacoste.

 
The long-term extension of the agreement between Marchon and Lacoste grants Marchon the rights to design, produce and distribute Lacoste-branded sun and ophthalmic collections. The two companies first signed the licensing agreement in 2011.
 
The eyewear collections, which consist of sunglasses in varying shapes, colors and lenses, are sold in Lacoste flagship locations worldwide, in leading retail stores and at specialty optical retailers.

Claudio Gottardi, President and CEO of Marchon Eyewear, commented: “As a leading brand within Marchon’s portfolio, we will continue our profitable collaboration for the development of high quality eyewear that is easily identifiable with the Lacoste heritage, along with special and innovative “Made in Italy” collections.”
 
Marchon is one of the world’s largest manufacturers and distributors of quality eyewear and sunwear. The company markets its products under brands like Calvin Klein, Chloé, Diane von Furstenberg, Etro, G-Star Raw, Karl Lagerfeld, Marni, MCM, Nike, Salvatore Ferragamo and Valentino among others.