Lululemon names Sun Choe chief product officer

Lululemon Athletica Inc. announced on Tuesday the promotion of Sun Choe to the role of Chief Product Officer.

Choe joined the Vancouver-based company in 2016 as Senior Vice President of Global Merchandising.

Back in February, when CEO Laurent Potdevin resigned, she assumed expanded responsibilities for all product functions on an interim basis including all aspects of product development, design, innovation, and merchandising.

Before joining Lululemon, she served as Chief Global Product Merchant at Marc Jacobs. Prior to that, she also served in senior merchandising roles at brands like Urban Outfitters, West Elm, and Madewell.

“Sun has a proven track record leading world class product teams and her leadership has helped fuel our current success. I’m confident this is just the beginning of what Sun and her team will create for our guests,” said Calvin McDonald, Chief Executive Officer, in a news statement.

“I’m excited to continue the great work of our talented teams across design and merchandising as we extend our industry shaping product innovation,” added Choe.

The yoga-inspired apparel firm currently expects third-quarter earnings to be 65 to 67 cents per share on revenue of $720 million to $730 million.

Lululemon names Sun Choe chief product officer

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